Shift2Bold Brand+Promotions
Branding, Design & Layout
November 2011
Logo Inspiration:
The main inspiration for this brand was other designer logos that had multiple colors as a main design element. Stemming from this and a bunch of variations, the latest logo look emerged. The gears are to signify the “shift” that would take place when a client starts working with me.
Color Inspiration:
Main Palette: Lime Green & Dark Gray >>> As a whole the brand palette is meant to be fresh and modern. The lime green is a great color to bring a bit of pop to the brand. The gray is supposed to ground the bright colors by offering a base for the full palette.
Usage:
Shift2Bold is the face of my freelance business. Whenever a client is looking at me for a project, they will go through this brand.
Mediums:
Logo & Business Cards