Marketing + Advertising Strategy:
In regard to development of marketing plans, my experience has been somewhat limited due to a lack in actual marketing positions. Even so, I believe that I have been able to grow my marketing strategy skills through outside projects and general observation. It’s very important to any company to have a marketing strategy, even if it is just the most basic one. With this in mind, I have worked on a few complete marketing plans through the past few years, and have come to know a substantial amount about the marketing strategy process.
Advertisement Conception:
Even the most amazing Marketing Plan is nothing without a strong advertising concept and design. In my experience, I have been able to learn many angles to advertisement conception. There are many different ways that you can use to make an advertisement successful. I’ve grown as an ad idea person and designer in this area considerably. From the point where I started to where I am now I am comfortable to say that this is one of my strongest skill areas. As a Graphic Designer at Schroer Mfg. I am responsible for not only the design of an advertisement, but also for the specific concept, copy and message for two separate companies. Along with the members of my marketing team, we are able to flush out concepts for ads that have not only increased traffic to our websites, but also leads to our sales people.
Social Media Promotion:
As a exponential growing category of many companies’ marketing strategies, social media promotion has become one of the most important categories of marketing. Social media marketing is not a typical marketing area and takes a different frame of mind to work in. It’s a category that is ever-changing and can be strenuous due to the fact that marketing on one social media outlet (Twitter, Facebook, Pintrest) can vary greatly from marketing on another outlet. Social media promotion is an area all in its own and requires it’s own strategy to align with the overall marketing strategy. As a social media junkie, I have come to love social media promotion and the strategies behind it. Whether it’s taking a Facebook/Twitter page and branding it through design or if it is making a connection to people through use of the medium.